Stages of Inbound Marketing for Manufacturers
There are several approaches for generating leads and attracting new customers in the industrial sector. Whether you choose to use one of these, some of these, or all of these, the following strategies have been repeatedly demonstrated to be effective.
Next, we’ll see some of the stages of inbound marketing that make customers come to you. We’ll see what each can do for industrial companies.
Attract Customers
At this stage, the goal is to attract potential customers. It is essential to analyze what the ideal client profile for the industrial company is. To draw a target audience, you can base your strategies on two fundamental means: SEO web positioning in Google and Internet advertising with Google AdWords and Facebook Ads.
SEO Web Positioning
To achieve good web positioning in search results, you will need to create content that answers questions that the ideal clients you have defined may ask.
For example, suppose your company is a manufacturer of aluminum windows, and the target audience is window sellers or construction companies. In that case, the most premium keyword these users are looking for is “aluminum window factory.” Easy, simple, and logical!
Following the example of “aluminum window factory,” you could consider a long-tail keyword such as “aluminum window factory in California” or, to be even more precise, “double glazed aluminum window factory in Dallas, Texas.”
Google Ad Campaigns
You can also create Google ads or pay per click campaigns which gives your website a chance to appear at the top of Google search results as an Ad based on factors such as date, time, keyword relevancy, and price bid. 80% of all companies focus on Google Ads for PPC (WebFX, 2020). Online ads increase brand awareness by up to 80%. These ads appear in Google search results when someone searches for “aluminum window factory,” for example.
Another advantage of Google ad campaigns is you can actively reach people searching for what you offer and in turn boost your online sales and signups. Google has a free tool called Google Ads Keyword Planner that generates a list of keyword ideas, average monthly searches, and bid estimations that can help you plan your marketing strategy.
Convert Users into Leads
This is the stage in which you have to convert anonymous users of your website into potential customers. Once you have users on your website that come from different traffic sources, you have to try by all means that these users kindly leave their contact information.
They should be able to tell you which products they would be interested in. This is where you need to ensure that the pages these users land on are focused on what they were looking for. You must remember to include a clear call to action, such as completing a contact form or requesting a consultation.
Digital marketing for manufacturers helps businesses streamline their online presence, attract industry-specific clients, and drive measurable growth.
Close Deals
To properly close the deal, you have to work closely with your client. It is vital that you fully agree on rates, minimum quantities to order, discounts, if any, as well as the means and times of payment. Likewise, it must be made clear what happens if there is a problem with the delivered product.
Digital marketing can help you at this stage by utilizing customer relationship management (CRM). You can use CRM to automate reminder emails of a budget in the study phase, set the meeting next to hold, or collect the opinion of a potential client.
Conclusion
Doing digital marketing for industrial companies is not a trivial pursuit. Each industrial company has their own characteristics and cater to a particular market. This makes finding suitable routes for your marketing efforts very challenging at times. The most important thing is that you have a clear profile of your ideal client; that’s where the entire digital marketing strategy starts.
If you want foolproof digital marketing for manufacturers, you can contact us to help you create a campaign that sells. At WSI, we’re committed to creating a comprehensive marketing strategy that is carefully designed to help you and your business thrive.
