What is the Difference Between Paid and Organic Social Media Advertising?
Paid social media advertising helps get you results quickly because you pay for an ad that increases exposure for a Facebook post. As soon as your budget runs out, your paid social media advertising campaign ends.
Organic advertising on Facebook requires a little bit more of your time, but a lot less of your marketing budget. By sharing free content such as posts and videos with the people that follow you on Facebook, you gain more exposure for your brand, albeit much more slowly than using paid advertising.
The ideal solution is to combine paid and organic into a smooth-running social media marketing machine.
Let’s review a few tips to help boost the recognition of your business on Facebook.
Complete Your Profile Page
If you have a Google My Business page (and you should), you understand the importance of uploading accurate contact information. The same principle applies to your Facebook profile. The first item on your Facebook marketing to-do list should be to optimize your profile page. Your contact information must be complete and accurate, as well as updated to account for any changes.
Develop a Content Calendar
Content marketing has taken over social media. A successful Facebook marketing strategy includes uploading helpful content on a regular basis. Before you upload your first post, you should develop a content calendar. A content calendar keeps you on track to implement your content marketing strategy. You can write about popular topics, industry trends, and ways to help your customers solve difficult problems.
Your Content Should Serve a Purpose
Although following a content calendar is important to attract new customers, you do not want to overload your followers with information. Every post that you upload on Facebook must serve a clear purpose. Let’s say you own a home improvement store and spring is just around the corner. You can write and upload a few posts that provide tips on how to grow a garden.
The goal of uploading Facebook posts is to motivate your followers to take action.
Facebook marketing tips can help businesses of all sizes maximize their presence on this powerful platform. Start by identifying your target audience and tailoring your content to their preferences. Use high-quality visuals, compelling captions, and a consistent posting schedule to keep your audience engaged. Leverage Facebook Ads to reach a broader audience, and make use of audience targeting features to ensure your ads are seen by the right people. Utilize Facebook Stories and Reels for more interactive and real-time engagement. Monitor your performance with Facebook Insights to track what resonates most with your followers, and refine your strategy accordingly. Always engage with your audience by responding to comments and messages promptly to build trust and foster community.
Understand What Your Competitors Are Doing
Understanding what works and what does not work for your competitors can be an advantage when you play the Facebook marketing game. You do not want to copy the success of a competitor. Instead, you want to get some ideas and then use them to fit your particular brand message. Knowing what types of posts attract the most readers is an effective way for you to create a compelling content calendar.
Use the Facebook Retargeting Tool
Facebook offers a retargeting tool, which targets followers of your brand that did not convert into customers. Retargeting gives you another opportunity to convince prospective customers that your brand is the perfect match for their buying needs.
Here’s how you use the Facebook retargeting tool:
- Access Facebook ads manager
- Select “Audiences”
- Choose “Custom Audiences” to create an audience
- Select a target audience from the dropdown menu
- Download the pixel code to place on your website
Retargeting can also help you with your email and eCommerce lists when you access the “Custom Audiences” feature.
Maximize Results with Facebook Marketing Tips
With 2.6 active monthly users, Facebook is the pot of gold at the end of the social media marketing rainbow. You have a rich source of new customers, but you have to know how to attract them to your business.
At WSI Expert Internet Marketing, we help small businesses stand out in their respective industries by developing digital marketing strategies that match their brand mission. One of the cornerstones of our online marketing program is to get our clients noticed on Facebook.
Learn more by contacting one of our digital marketing experts.
