Benefits of Hiring an SEO Expert for Your Law Firm
Attorneys are incredibly busy, from litigating multiple cases to meeting several prospective clients every day. One of the greatest benefits of hiring an SEO expert is you no longer have to spend as much time trying to attract new clients.
Your website does it for you.
Here are three more advantages to working with an SEO specialist:
- A faster website improves the user experience
- Improve your website’s search engine ranking
- Present helpful content and calls to action that motivate visitors
The last benefit deserves more attention. Attorneys need to build trust with prospective clients, and what better way to do that than by presenting helpful content and calls to action. For example, a criminal defense lawyer can upload blog posts that describe different defenses for different types of crime.
How to Choose the Right SEO Expert
Before you start vetting candidates to take over your SEO program, spend time with the other partners of your law firm to devise a list of things that you want to accomplish. Do you want to increase website traffic for search engine results that discuss auto accident issues? Maybe your law firm’s website attracts plenty of potential clients, but you have not developed a strategy to convert them into paying clients.
Hiring the right law firm SEO expert starts when every partner agrees on a strategy.
Ask for Website Samples
Let’s face it: This is a job interview. You want to see samples of the websites completed by the SEO company under consideration. Design is an important factor, as you want your visitors to enjoy a clean experience. However, you want to place more emphasis on how the law firm SEO expert attracts new clients through uploading helpful content. If you work as a workers’ compensation lawyer, you want to see content that discusses topics that are relative to state and federal workers’ comp laws.
Read Online Reviews
An SEO expert that has received a vast majority of positive reviews online might be the right candidate to improve your website. Reviews that mention results, skillset, and outstanding communication should grab your attention. Take your research to the SEO company’s page on the Better Business Bureau (BBB) website as well.
Ask About Additional Services
Since creating helpful content is often just a part of an SEO company’s services, you want to determine whether there are other ways the company can boost your online marketing efforts. Many law firm SEO experts have branched into other areas of expertise, such as website design and social media marketing. Ask if a candidate on the shortlist bundles digital marketing services to save your law firm money.
Data-Driven Results
Since you and your partners have established goals for your SEO strategy, you want to select an SEO company that has a system in place to measure results.
Here are a few examples of important SEO metrics:
- Keyword rankings
- Page load times
- Conversion rates
- Number of organic sessions
The Importance of Adaptive Search Engine Optimization (ASEO)
Knowing Google’s algorithm is a key component to implementing a successful SEO program. The algorithm uses myriad factors to rank websites in Google’s powerful search engine. Since 2000, Google has changed its algorithm an average of 500 times a year. This means it is no longer enough to hire a law firm SEO expert.
You want to hire an Adaptive Search Engine Optimization (ASEO) expert.
WSI has established itself as a leader in using ASEO to get law firm clients noticed online. Schedule a free consultation today to learn more about how our law firm SEO experts adapt to Google’s algorithm changes quickly.
