Search engine optimization (SEO) represents an online marketing strategy that gets businesses noticed by potential customers online. Because Google uses an ever-changing search engine algorithm to calculate rankings, it can be difficult to devise an SEO strategy that ranks your facility high in search engine results.
However, working with a team of digital marketing experts that know how to adapt to Google’s complex algorithm is a good start on the road to attracting more residents to your assisted living facility.
Take the guessing game out of assisted living SEO by allowing WSI Digital Marketing to boost your presence in the online community for senior residents.
Here’s how to get it done the right way with assisted living SEO.
Presenting Content for People, Not Search Engines
It sounds counterintuitive. After all, we just mentioned the importance of ranking high in Google’s powerful search engine. Yet, presenting helpful content that helps your website visitors solve problems remains one of the core principles of assisted living SEO.
Your prospective residents want answers to their many questions. Making the transition from independent living to moving into a residence for seniors is a significant leap in life. The most effective way to attract potential residents is to present content that answers most of their questions.
Yes, content that describes your assisted living facility matters. Nonetheless, according to Google and your website visitors, content that helps your website visitors discover solutions to common assisted living facility problems is much more effective at building the level of trust you need to attract residents.
Think blog posts such as “How to finance for long-term care.” and “Top 10 tips for choosing an assisted living facility.”
A Well-Oiled Machine
You probably have heard the phrase, “A well-oiled machine.” Of course, the original use of the phrase referred to how well a race car performed on the track. For your assisted living facility, the track is the digital superhighway called the Internet. You have to create a website that outperforms the competition in cyberspace.
The first task for building a well-oiled website is ensuring every one of the pages that you upload is immediately accessed by visitors. Web page upload speeds can make the difference between you keeping website visitors engaged and them heading as far away from your website as possible. An experienced digital marketing team such as the one at WSI digital marketing can help you build a website that uploads web pages at a faster rate than your competitors.
You also want your assisted facility website to respond quickly to mobile device users.
Google My Business Listing
If you perform a search using the phrase “ assisted living facilities near me,” you can expect to see several of the search results directing you to Google My Business listings. As the most influential online business directory, Google My Business helps you compete in the senior living industry. You complete every section with accurate information, and off you go to the assisted living SEO races.
Google My Business includes a section where you upload photos of your facility. A picture might be worth a thousand words, but it must be a picture that motivates a visitor to your Google My Business page to take action. Google My Business also is a great opportunity to leverage the SEO program you have developed with your website content.
The Technical Stuff
As we approach the start of 2020 a few timeless assisted living SEO practices remain relevant for digital marketers. First, you want to craft a title tag for each web page that incorporates the keywords your website visitors use to find you online. Second, writing a compelling Meta description can motivate potential residents of your senior care facility to download your website. Third, adding strategically placed internal links improves navigation. Finally, formatting content with bold type and bullet points can help increase your search engine rankings for each web page.
Improve Your Assisted Living SEO
In the highly competitive business environment of the senior care industry, you need your business to stand out among the competition. When you work with WSI Digital Marketing, you work with a team of experienced SEO specialists that know how to boost exposure for your assisted living facility.
Contact us today to schedule a free consultation that establishes the blueprint for your assisted living SEO strategy.
