Velocity Partners, a Seattle-based offshore software development company has engaged WSI to implement a broad based SEO program for them. The goal of the engagement is to increase lead flow from companies needing low-cost, high quality development.
The implementation covers 20+ keywords that focus on what Velocity does, and what Velocity is. WSI added a total of 13 pages to the site designed to rank for specific terms. The following pages and keywords are good examples:
custom software development services
web application development services
offshore software development company
WSI also optimized Velocity’s home page, and set up tracking to measure the results. The tracking will measure links to the new SEO pages, rankings on the keywords, organic entrances to the 13 new SEO pages, as well as leads from organic visitors. Lead tracking includes form submissions, as well as phone calls from organic visitors.
Going forward, this effort will focus on the creation and syndication of various types of off page content. This will include blogs, directory listings, and social media posts all designed to build links and social signals around the above keywords. The blogs will be syndicated to Tumblr, WordPress, Blogger, and Weebly. As this effort unfolds, Velocity expects to see their brand at the top of the results for all keywords.
About Velocity Partners: Velocity Partners has earned a reputation as the go-to company for outsource software development. For over a decade, they have been providing custom web application development for clients including US Bank, Blue Nile, Comcast, Microsoft, razorfish, TransCanada, eHarmony and many, many more. Their reputation is built on providing customers with superior products that incorporate the latest, emerging technology using Agile/Scrum methodologies.
To ensure clients’ needs are met or exceeded, Velocity Partner’s delivery centers are nearshore in advanced technology centers in Latin America where they have discovered that the culture, talent and business mindset is ideal for providing clients optimal solutions. Velocity’s team consists of highly talented professionals in the software development community. They bring to each project extensive expertise in architectural design, development, testing and an all-inclusive mastery of information technology as well as a strong background in working with multicultural teams.
