SEO doesn’t always involve your website, though. Getting other websites to mention your business name, phone number or address is also a key to gaining ground in Google search results.
Still want to learn more? Good.
Below, we’re diving into what agencies like WSI Digital Marketing actually do to drive SEO results for our clients. No more “black boxes” or mysteries — just real-world tactics to help your business capitalize on the trillions of Google searches that happen each year.
On-Page SEO
The best thing you can do to get your site ranking on Google is to create incredible content that speaks directly to your customer’s needs, wants and desires.
This piece of SEO – the on-page stuff – is all about making sure your website does just that.
At WSI, we conduct in-depth, local keyword research around your products to see how your customers are using Google’s search feature to find what you’re selling. Then, we make sure your site has webpages and blogs focused on answering the “who, what, when, where, why” questions your customers are asking.
But that’s not all…
On-page SEO is about a lot more than posting content. This tactic also ensures every piece of content has the correct keyword density (about one search term per 100 words), headlines and subheadings that avoid spammy language at all costs and clean coding that’s easy for search engines to read and helpful to clients.
Technical SEO
Lots of our clients already have a website full of good content, but the website still isn’t creating new traffic. That’s where technical SEO comes in.
When Google chooses what sites to show up first on search results, their algorithm also weighs how easy your site is to use.
For example…
If your site has a good answer to a question but takes a long time to load on a phone or PC, then it’s more frustrating than useful in Google’s eyes. You will incur a rankings penalty, and your website loses visibility.
Technical SEO tries to make your site easier to use for anyone on the web — whether they’re on a computer or smartphone or even a smart TV.
With access to your site’s back-end coding, agencies like WSI are able to make enhancements that keep your site loading quickly, ensure your images and buttons are visible every time and even add tools that can help a person with a disability use your site.
This tactic is all about improving user experience, and it makes on-page optimization work even better.
Adaptive SEO
Each year, Google releases hundreds of algorithm updates that change how the search engine reads the content on the web. That means that old SEO tactics can stop working at any minute, and whole new strategies may need to be deployed quickly.
Adaptive SEO is all about monitoring changes in Google’s algorithm and constantly introducing new theories and tactics to your strategy.
Agencies like WSI are constantly seeking new ways to improve your search visibility, actively deploying any and all beta tools that Google puts out for local businesses and measuring their impact on key metrics like rankings, organic traffic and ultimately new business.
Being adaptive and constantly learning are a big part of SEO services, and though they aren’t the most visible piece of what a digital marketing agency does, this approach is critical to keeping your business searchable and profitable.
Off-Site SEO
SEO doesn’t stop on your website. The best SEO services work on editing and publishing content outside your site that associate your business name with your target keywords.
More importantly, off-site SEO ensures your business listings are consistent across the web — from Yelp to Yellow Pages, the business name, address and phone number for your business must be consistent, and your customer reviews should reflect well on your services.
WSI deploys tactics that monitor for consistency in your contact information across the web, help you generate reviews from happy customers and even get your business name posted on sites that talk about your products.
Adaptive optimizations made in real-time are at the core of what we do here for our clients at WSI. If you’d like to learn more about how SEO services could grow your business, please reach out to us with questions or a free consultation.
