WSI Digital Marketing has recently launched SEO efforts for a 5th location of MorningStar Senior Living, a network of over 20 senior living communities located in the Western US.
The implementation for MorningStar’s Phoenix location has now been completed and resulted in 15 new 1st page rankings, and over 350 lead forms and calls from organic visitors.
The 2nd location, MorningStar Senior Living of Sparks, continues in the off page optimization phase and after only three months has seen a tremendous increase in first page rankings and an uptick in visits and leads as well. Further expansion to two additional locations in April and May including MorningStar at Arrowhead and MorningStar at Bear Creek are also beginning to showing progress.
Happy with the success so far, MorningStar has again expanded the program to include another Phoenix area location: MorningStar Assisted Living & Memory Care of Fountain Hills, their newest community in the Valley of the Sun scheduled to open in the fall of 2016.
For the on-page optimization, we focused on 5 pages on the main MorningStar site. Since each community offers a different mix of services and focused geographic areas, the keywords mapped to the pages differ across communities. You can see the pages optimized for the Fountain Hills community here.
Assisted Living Fountain Hills AZ
Senior Living Communities Scottsdale
With the SEO optimized pages now up on the site the off page optimization is beginning. Initial off page strategy includes citation building for the community as well as an intensive blogging effort. These high quality blogs will be syndicated to WordPress, Weebly, Bloggerand Tumblr. Each month of the SEO implementation will be monitored and carefully tracked along with the other communities. Key metrics that will be measured include links, rankings, organic visits and leads from organic visitors.
